Samsung is Reeling after the iPad 2 announcement on Wednesday:

We will have to improve the parts that are inadequate,” Lee Don-joo, executive vice president of Samsung’s mobile division, told Yonhap News Agency. “Apple made it very thin.

Samsung is a big company – the worlds largest electronics company with revenues of over $117 billion annually. They have the factories, parts, people and infrastructure to create an iPad killer, but their execution is best described as reactive. Apple started last year with no idea how the market would respond to a device that was really just a big iPod touch. Now, they have the product to beat. First it was the iPod, then the iPhone, and now the iPad. How can a company possibly come up with three “Post-PC blockbusters”?
Vision.
And it’d an obvious one in hindsight – humans want to interact more with their products, and they want to use something that is easy. First they built an ecosystem — iTunes and the App Store. Then they gathered over 200 million users’ credit card information. You don’t need to really do much else to have a revolution. People are already plugged in, now you need something that delivers content with little to no hassle.
In this light, it is a lost cause for Samsung to react to Apple. Apple is arguably 10 steps ahead of everyone, even with the Android platform. Apple had a saying: Think Different. If you wanted to beat Apple today, you need the managerial know-how, large scale production, and visionary leader to come close. The uncanny synergy that is “just working” is leaving the competition flummoxed indeed.

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